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FENA is a first generation entrepreneurial venture, which was started in 1976. Over the years it has grown steadily to its present position and is recognized as a leading player in the field of fabric care & home care products in India and growing diversified export business with diversified product range.
FENA today, is a professionally managed Company which seeks to realize its vision within the framework of its well defined value system. It has developed core competence in the manufacturing and marketing and is in the process of adding exciting range of new products in Fabric Care, Home Care and Personal Care segments for domestic market and diversified products in export markets.
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The flagship brands of the Company, namely FENA, NIP, PARA & IMPACT enjoy strong brand equity in their respective segments due to excellent value for money proposition and strong media advertising. Fena has plans to launch several new products and brands in the Fabric Care, Home Care and Personal Care categories in the near future.
With 12 Manufacturing facilities all over India, employing over 600 employees, supported by over 250 Sales & Marketing professionals and over 1000 distributors nationally, Fena has comprehensive logistic setup and enjoys strong Distribution Equity.
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| Fena’s International Division exports diverse range of products such as high quality Agro commodities, Steel Ware, Builders Hardware etc. in addition to Fabric Care, Home Care and Personal Care products across the world. |
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