FENA was founded as a first generation entrepreneurial venture in 1976. Over the years, Fena has grown steadily to its present position and is recognised as a leading player in the field of Fabric Care, Home Care and Personal Care products in India, with a growing International division spanning a diversified product range.
Fena today, is a professionally managed Company which seeks to realize its vision within the framework of its well-defined value system. It has developed a core
competence in the manufacturing and marketing fields and is continuously adding an exciting range of new products in Fabric, Home and Personal Care segments for domestic as well as the export market.
The flagship brands of the Company enjoy
strong brand equity in their respective segments due to their excellent value for money
proposition and strong media advertising.
With several manufacturing facilities all over India, supported by sales & marketing professionals and thousands of distributors
spread nationally, FENA has a comprehensive logistic set-up and enjoys strong distribution
equity with retail coverage across the country.
FENA’s International Division exports its high quality fabric care, home care and personal care products across the world.
Over the years Fena has established itself as a law abiding and responsible corporate
citizen alive to its social and environmental obligations. Fena has a well-documented
‘Safety, Health and Environment manual’ which is adhered to at all
It has a well documented ‘On Site Emergency Plan’ for all its Establishments. Fena has won several accolades from various renowned organisations in india.
The CSR arm of Fena i.e. Fena Foundation caters to the Medical, Women Empowerment & Educational needs of the underprivileged and needy members of the society through a variety of CSR activities like Skill Development Workshops, Health Camps and Computer Training Programmes in various parts of the country, time to time.
To be amongst the leading global businesses in the field of Fabric care, Home care..
To be an Institution of excellence, striving for high standards and positions of
To delight our internal and external customers by delivering defect free..
To ensure that in the pursuit of our Organisational goals & in relation to our..
To work towards the development & welfare of all sections of the society..